Get found by people already searching.
Local search for small businesses in the North Sound. When someone nearby looks for what you do, the goal is simple: you're the one they find.
It starts with a fast, clean, well-structured site, then the unglamorous work that actually moves the needle: Google Business Profile, on-page basics, and content that answers what your customers really type.
Built to be found.
Technical SEO · shipped with every buildRankings start with a site Google can crawl, read and trust. That groundwork ships with the build itself, never as an upsell once you're already live.
- 100 SEO
Lighthouse SEO audit
Unique titles and descriptions, crawlable links, a clean heading structure and a valid sitemap on every template.
- 9 Towns
North Sound coverage
From Richmond Beach out to Kingston and Bainbridge. Your service area is marked up so Google knows exactly where you work.
- AA WCAG
Accessible markup
Built to WCAG 2.2 AA. Screen readers and search crawlers want the same clean HTML, so building properly for one serves the other.
Google Business Profile setup and Search Console verification are part of every launch.
Local search is a fight you can win.
Competing for “web design” nationally is a content marketing war against companies with budgets. Competing for “web designer near Edmonds” is a different contest, and a much shorter one.
Proximity beats budget
Google weighs how close you are to the person searching. That is an advantage no out-of-town agency can outspend.
The map pack is the real estate
Three local results sit above the ordinary links. Getting into them is Google Business Profile work, not blogging.
The intent is already there
Someone searching “near me” has stopped researching. The page only has to make calling you the obvious next step.
One page per question
Separate pages for separate searches. A single scrolling page gives Google just one answer for every query.
What happens, and when.
The first 90 days, in orderLocal SEO is not a switch you flip. This is the order the work happens in, and what you should expect to have in hand at each point.
- Week 1baseline report
Audit and baseline
Where you rank today, what the other local shops are doing, and what Google already believes about your business. Written down so there is something to measure against.
- Weeks 1-2clean technical base
On-page and technical
Titles, descriptions, headings, internal links and structured data, page by page. The groundwork everything else depends on.
- Weeks 2-4profile fully built
Google Business Profile
Categories, service areas, hours, photos and the description, filled in properly. This is the work that actually moves the map pack.
- Ongoingmonthly numbers
Measure and adjust
Search Console reviewed monthly. Which searches you are winning, which you are close on, and what is worth writing next.
What's in every engagement.
Four workstreams, all included. There are no bronze, silver and gold tiers here. Whether you are competing in one town or nine, the same four run and only the depth changes.
- 01
Audit and baseline
Know where you actually stand before spending anything.
- Current rankings by search
- Full technical crawl
- Competitor landscape
- Written baseline to measure against
- 02
On-page and technical
Everything Google reads first, and nothing left blocking the crawler.
- Titles and meta descriptions
- Heading structure
- Internal linking
- Structured data
- Sitemap, robots.txt, Core Web Vitals
- 03
Local presence
Where local search is actually won or lost.
- Google Business Profile
- Service areas and categories
- Name, address and phone consistency
- Review prompts
- 04
Measure and adjust
Rankings mean little without the numbers behind them.
- Search Console monitoring
- Monthly ranking check
- What is worth writing next
- Plain-English reporting
What Google actually sees.
A search engine does not see your homepage the way you do. It reads the title, the headings, the links between pages and the structured data underneath, then decides what your business is and where it works.
All of that gets written deliberately rather than left to whatever a page builder emitted. It is the difference between hoping to be found and being legible.
Two ways to do SEO.
A national agency
- Reports full of numbers that do not sell anything
- A junior account manager you rarely speak to
- Blog posts nobody was searching for
- Contracts measured in years
- Has never heard of Richmond Beach
Someone in your service area
- Rankings for searches that bring calls
- One person who knows your business
- Pages built around real questions
- Month to month, cancel any time
- Knows which towns are worth competing in
Asked before every engagement.
Local search moves in months, not weeks. Technical fixes and a properly built Google Business Profile can show up within a few weeks; competing for the searches that matter most usually takes longer. Anyone promising faster is guessing.
No, and nobody honestly can. Google does not sell placement and does not publish its ranking weights. What can be promised is the work: a technically clean site, a properly built local presence, and reporting you can actually read.
Often yes. A site can look fine and still be invisible, usually because the titles, headings and structured data were never written deliberately. The audit tells you which it is before you spend anything.
The block of three local businesses with a map that sits above the ordinary blue links. For a lot of local searches it is where most of the clicks go, and getting into it is Google Business Profile work rather than blogging.
The structure, titles and descriptions, yes. Longer content is a conversation: you know your business and your customers better than I do, so the usual arrangement is you supply the substance and I make it work for search.